INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog

Posted by: ELMAR Moderator

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This is a call for empirical papers on brand activism for a meta-analysis that has been invited for revision at a top Marketing journal. Brand activism is referred to by different names including sociopolitical activism, corporate political activism, CEO activism, etc…

If you have in-process work, manuscripts under review, or file drawer empirical studies related to this topic, please consider sharing your findings with us. If you can submit this information one week from today it would be greatly appreciated.

Anonymity can be preserved to the extent that contributing researchers prefer, and we are happy to cite working papers/unpublished manuscripts in ways consistent with researchers’ preferences.

Please note that we are not requesting original data files. Please send us your manuscript, and we will follow up with you if we need additional statistics or information.

We have set up an anonymous gmail address where interested researchers can share the aforementioned information and/or any questions they might have: brandactivismmeta@gmail.com.

Please also note that we have established this email account to maintain our anonymity, given this meta-analysis is being conducted as part of an ongoing double-blind peer review process.

Thank you for helping us further our understanding of the effects of brand activism.