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Journal of Consumer Behaviour, 25(5)
Journal of Marketing Research, 63(5)
Journal of Promotion Management, 32(6)
Journal of Public Policy & Marketing, 45(4)
Management Science, 72(9)
Marketing Science, 45(5)
Organizational Research Methods, 29(4)
PUblic Opinion Quarterly, 90(SI)
Strategic Management Journal, 47(10)
Business Horizons, 69(5)
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