Loyalty Program Effectiveness
Alex Belli, Ljubomir Pupovac and Ekaterina Napolova seek published or unpublished studies on the effectiveness of loyalty programs
postArchive
Type: Post
Revisit: Deliberate Lookalikes Purchase Behaviour
Past, Present and Future Research, Special issue of Journal of Product and Brand Management; Deadline 30 Jun 2018
postDon Lehmann Award
The AMA's Marketing Research SIG calls for nominations for its Don Lehmann Award for best dissertation-based article; Deadline 30 Apr 2018
postFood and Consumers
Current Issues and Future Directions, Interdisciplinary Research Forum at the University of Kent, Canterbury, UK, 6 Apr 2018
postGil Churchill Award
The AMA's Marketing Research SIG calls for nominations for its Gilbert A. Churchill Award for lifetime achievement; Deadline 15 Apr 2018
postGreen Innovation
Maik Hammerschmidt, Welf Weiger, and Thomas Jaskolka are seeking unpublished studies on sustainable innovation
postEmotional Exhaustion
Lucy Matthews and Diane Edmondson are looking for unpublished studies related to emotional exhaustion in a sales context
postMASSIG Emerging Scholar
The AMA's Marketing & Society SIG seeks nominations for this award; Deadline 6 Apr 2018
postRevisit: Advertising Humor
Special issue of International Journal of Advertising; Deadline 31 May 2018
post