Marketing Productivity
Guillermo Armelini is looking for dialog on teaching marketing productivity or marketing ROI
postArchive
Type: Post
AMS Outstanding Teacher Awards
Call for Nominations, Academy of Marketing Science 2007 Outstanding Marketing Teacher Awards; Deadline for nominations: 15 Nov 2006
postBrand Management
Susan Fournier's recent request for undergraduate teaching materials on branding has led to a series of ARC pages
postPolitical Marketing
Andreas Kaplan seeks textbooks covering issues in political marketing and marketing within public administration
postThe Immutabilis Pandemic
Alexander Repiev comments on the proliferation of writings positing "N Immutable Laws" of marketing or sales or related fields
postJBBM Now Covered by ISI
The Journal of Business to Business Marketing has been selected for coverage by the Institute for Scientific Information
postService-Dominant Logic of Marketing
SAGE Publications offers free online access to Lusch and Vargo (2006), "Service-Dominant Logic: Reactions, Reflections and Refinements"
postTOC 05 Sep 2006
Administrative Sci Quart; European Man J; Intl J Tourism Res; J Business Ethics; J Bus-to-Bus Mar; J Bus Venturing; J Hospitality and Leisure Mar; J Intl Consumer Mar; J Intl Mar; J Internet Commerce; J Retailing and Consumer Services; Mar Letters; Services Mar Quart
postDeadline Extensions
Nominations for Editor of Journal of International Marketing (Now 1 Oct 2006); Special Issue of the Marketing Education Review, on Teaching Innovation (Now 15 Sep 2006)
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