HigherEd SIG Award
Donald Bacon has won the AMA's Marketing for Higher Education SIG's inaugural Lifetime Achievement Award
postArchive
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O’Dell Award Winners
Oliver J. Rutz and Randolph E. Bucklin have won the William F. O?Dell award for their 2011 article in JMR
postRevisit: Big Data, Big Movies
Program and registration are ready, Potsdam, Germany, 22 Sep 2016
postCustomer-Based Brand Equity
AMS Review launches an article series by Sheth/JM award winning scholars. Kevin Keller offers a retrospective on his 1993 paper.
postInfluencing the Shopper
Category Management and Shopper Marketing in Practice; Abstract deadline 31 Jul 2016
postRich Oliver
Richard L. Oliver, who taught most recently at Vanderbilt University, passed away on 13 Jun 2016
postJ Services Mar
News from Emerald and free access to a set of articles featured in this newsletter
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