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Marketing as an Applied Science

Jan-Benedict E. M. Steenkamp's speech and slides as he accepted the 2021 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award

awards

Flemming Hansen Award

Patrick De Pelsmacker has won the European Advertising Academy's 2021 Flemming Hansen Award for long-term contributions to advertising research

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TechSIG-Lazaridis Prize

Borah, Banerjee, Lin, Jain and Eisingerich (2020) have won the award for their paper in JM on improvised marketing interventions in social media

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Business for a Better World

Ariel de Fauconberg, Diana Jue-Rajasingh and Youngtak Kim have won the Colorado State "Business for a Better World" Dissertation Proposal Competition

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RAPSIG Awards

The AMA's Retail and Pricing SIG announces the recipients of two awards

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Best Services Article

Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger and Marcus Schoegel have won the 2020 AMA SERVSIG Best Article in Services Award

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Best Service Dissertation

The AMA's Service SIG and the University of Maastricht have given Larissa Becker the 2021 Best Dissertation Award in Service Research

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