MASB Educational Resources
A marketing dictionary, a YouTube channel, and libraries and webinars from the Marketing Accountability Standards Board
resourcesArchive
Category: Teaching and Learning
Social Profit Orientation
Tim Keiningham has prepared a comprehensive set of teaching materials on marketing's role in building a better world
resourcesTeaching Marketing Analytics
Melding Theory, Practice and Hands-on Applications, Edited book; Deadline now 31 Oct2024
revisitsGenerative AI Use by Instructors
Farnoush Reshadi asks that you share your perspective and experiences
dialogPowerPoint Crimes
Violating the 3 Basic Rules of Mass Communications, An essay from Herb Rotfeld
dialog