Brand Purpose
Antecedents, Co-Creation, Outcomes, Special issue of the Journal: Journal of Product & Brand Management; 30 Nov 2025
calls-journalsArchive
Category: Special Interest
Digital Platforms and Consumption
Special issue of the Journal of the Association for Consumer Research; Deadline 1 Jul 2026
calls-journalsMeasurement
Reliability and Validity in the CFA Framework, an instats seminar, 12-19 Jul 2025
eventsCustomer Value Report
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
resources