Archive

Category: Special Interest

Choice Symposium

Vail, CO, 12-15 Aug 2026; Deadline 30 Sep

revisits

Jul 5, 2025

Brand Purpose

Antecedents, Co-Creation, Outcomes, Special issue of the Journal: Journal of Product & Brand Management; 30 Nov 2025

calls-journals

Jul 2, 2025

Digital Platforms and Consumption

Special issue of the Journal of the Association for Consumer Research; Deadline 1 Jul 2026

calls-journals

Jul 2, 2025

Measurement

Reliability and Validity in the CFA Framework, an instats seminar, 12-19 Jul 2025

events

Jul 2, 2025

Methods for Discrimination and Equity Research

An instats seminar, 8-11 Jul 2025

events

Jul 2, 2025

DocSIG Scholarly Insights

Interviews of JMR authors from the AMA's Doctoral Student SIG

resources

Jul 2, 2025

Customer Value Report 

The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice

resources

Jul 2, 2025

Health Mar Quart

Health Marketing Quarterly, 42(2)

toc

Jun 28, 2025

Intl J Adv

International Journal of Advertising, 44(5)

toc

Jun 28, 2025

J Applied Psych

Journal of Applied Psychology, 110(7)

toc

Jun 28, 2025