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Category: Special Interest

J Mar Comm

Journal of Marketing Communications, 28(7)

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J Mar

Journal of Marketing, 86(6)

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J Soc Mar

Journal of Social Marketing, 12(4)

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B2B Connect Research Symposium

Cohosted by the AMA's Interorganizational SIG, the European Marketing Academy's B2B Marketing SIG, and the Australian & New Zealand Marketing Academy (ANZMAC)

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Showrooming

Vasanthi Mamidala seeks unpublished studies on showrooming

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