Archive
Category: Special Interest
B2B Connect Research Symposium
Cohosted by the AMA's Interorganizational SIG, the European Marketing Academy's B2B Marketing SIG, and the Australian & New Zealand Marketing Academy (ANZMAC)
dialogCustomer Equity Drivers
Valter Afonso Vieira is looking for unpublished papers on customer equity drivers
dialogLa Londe 2023
Consumer Behavior and Marketing Communications, Porquerolles Island, France, 30 May-2 Jun 2023; Deadline 2 Jan
revisits