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Category: Special Interest

Word of Mouth

Thorsten Hennig-Thurau reflects on publishing an article on electronic word-of-mouth in 2004

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ISMS Fellows 2024

The INFORMS Society for Marketing Science Fellows Selection Committee invites nominations for its 2024 award; Deadline 15 Mar 2024

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Intl J Adv

International Journal of Advertising, 43(1)

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