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Category: Special Interest

The Sum of the Parts

The Whole Is Better Than the sum of the Parts: A Service Ecosystems Approach to Service Interaction Vulnerability, Special issue of the Journal of Services Marketing, Deadline 1 May 2024

calls-journals

Mahajan Award 2023

The AMA Marketing Strategy SIG announces that Werner Reinartz is the recipient of the 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

awards

Varadarajan Award 2023

The AMA Marketing Strategy SIG announces that Abhishek Borah is the recipient of the 2023 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards

JAR Podcast

Two podcasts with what would appear to be risqué titles from the Journal of Advertising Research

journals

The JM Dataverse

In the spirit of consistent and gradual progress on data transparency, the Journal of Marketing announces the JM Dataverse

journals
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