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Category: Special Interest

Mahajan Award 2023

The AMA Marketing Strategy SIG announces that Werner Reinartz is the recipient of the 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

awards

Varadarajan Award 2023

The AMA Marketing Strategy SIG announces that Abhishek Borah is the recipient of the 2023 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards

JAR Podcast

Two podcasts with what would appear to be risqué titles from the Journal of Advertising Research

journals

The JM Dataverse

In the spirit of consistent and gradual progress on data transparency, the Journal of Marketing announces the JM Dataverse

journals

CBSIG 2024

AMA Consumer Behavior SIG, Vienna, 1-3 Jul 2024; Deadline 11 Dec

revisits
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