MSI Buzzell Award
Brett R. Gordon, Florian Zettelmeyer and Robert Moakler have won the 2024 Robert D. Buzzell MSI Best Paper Award
awardsArchive
Category: Special Interest
The Green Gap Project
An invitation to a large-scale science project on the gap between what consumers say and what they do
dialogAI In Principles of Marketing
Miguel Ángel Zúñiga is interested in how AI is being integrated into the curriculum
dialogCBR 2027
Consumer Brand Relationship Conference, Paris, 1-3 Jun 2027; Deadline 6 Dec
calls-conferences