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Category: Special Interest

NPD and Innovation

Kamran Eshghi, Hadi Eslami, and Farhad Sadeh seek unpublished work on the impact of new product development and innovation announcements on shareholder value.

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Intl J Adv

International Journal of Advertising, 44(3)

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J Bus Bus Mar

Journal of Business-to-Business Marketing, 32(1)

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