Archive

Category: Marketing Strategy

Brand Camp

Obergurgl, Austria, 31 Mar-2 Apr 2022; Deadline 1 Oct

calls-conferences

Jul 8, 2021

Interview + Tribute

An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday

dialog

Jul 7, 2021

J Strat Mar

Journal of Strategic Marketing, 29(6)

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Jul 4, 2021

American Econ Rev

American Economic Review, 111(7)

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Jul 4, 2021

J Poli Economy

Journal of Political Economy, 129(7)

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Jun 20, 2021

J Man Studies

Journal of Management Studies, 58(4)

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Jun 20, 2021

Strat Man J

Strategic Management Journal, 42(7)

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Jun 14, 2021

J Strat Mar

Journal of Strategic Marketing, 29(5)

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Jun 14, 2021

J Brand Man

Journal of Brand Management, 28(4)

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Jun 6, 2021

Varadarajan Award Winner

Frank Germann is the winner of the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards

Jun 6, 2021