Archive

Category: Marketing Strategy

Journal of Political Economy, 131(11)

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Nov 18, 2023

Strategic Management Journal, 44(13)

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Nov 18, 2023

Academy of Management, Chicago, 9-13 Aug 2024; Deadline 9 Jan

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Nov 16, 2023

A Research Agenda for Brand Management in a New Era of Consumerism

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Nov 11, 2023

Strategic Management Journal, 44(12)

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Nov 11, 2023

International Conference of Marketing, Strategy & Policy Research, Goa, India, 27-29 Mar 2024; Deadline 22 Dec

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Nov 9, 2023

American Economic Review, 113(11)

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Nov 4, 2023

Journal of Brand Management, 30(6)

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Nov 4, 2023

Journal of Marketing, 87(6)

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Nov 4, 2023

Marketing Intelligence & Planning, 41(8)

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Nov 4, 2023