Archive

Category: Marketing Strategy

Understanding Brand Inclusivity

Special issue of the Journal of Product & Brand Management; Deadline 1 Jul 2024

revisits

Jun 16, 2024

J Mar

Journal of Marketing, 88(4)

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Jun 15, 2024

J Strat Mar

Journal of Strategic Marketing, 32(4)

toc

Jun 15, 2024

Strat Man J

Strategic Management Journal, 45(7)

toc

Jun 15, 2024

J Man

Journal of Management, 50(6)

toc

Jun 8, 2024

J Poli Economy

Journal of Political Economy, 132(6)

toc

Jun 8, 2024

Mar Intell Planning

Marketing Intelligence & Planning, 42(4)

toc

Jun 8, 2024

Strategy Doc Student Awards

The AMA's Marketing Strategy SIG announces a set of research grants; Deadline 10 Jun 2024

awards

Jun 2, 2024

American Econ Rev

American Economic Review, 114(6)

toc

Jun 1, 2024

Brand and Customer Loyalty

Yuping Liu-Thompkins would like to know what you think are the most pressing research questions in this area

dialog

May 29, 2024