Measurement Error
Madhu Viswanathan has made available videos and materials from his Measurement and Research Design virtual workshops
resourcesMadhu Viswanathan has made available videos and materials from his Measurement and Research Design virtual workshops
resourcesGreg Allenby is the winner of the 2023 AMA Marketing Research SIG Gilbert A. Churchill Award for Lifetime Contributions to Marketing Research
awardsSpecial Issue of Journal of Marketing Theory and Practice; Proposal deadline 1 Oct 2023
calls-journalsAndrey Simonov has won the 2023 AMA Marketing Research SIG V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing
awards