Archive
Category: Marketing Research
Research Practices of Marketing Academics
Scott Wright and Joseph Goodman remind you to take part in a survey on the opinions and research practices of marketing academics
revisitsDiscrete Choice Analysis
Virtual course by Moshe Ben-Akiva on Predicting Individual Behavior and Market Demand, 7-11 Jun 2020
eventsWeitz-Winer-O’Dell Award Winner
Navdeep Sahni has won the 2021 Weitz-Winer-O’Dell Award for his article on advertising spillovers
journals