Archive
Category: Marketing Research
ASA Marketing Section Dissertation Awards
Boya Xu, has won with the other finalists being Keyan Li, Hong Deng, Walter Zhang and Mingyung Kim
awardsTeaching Marketing Analytics
Melding Theory, Practice and Hands-on Applications, Edited book; Deadline now 31 Oct2024
revisitsGary Lilien Prize
Saiquan Hu, Juanjuan Zhang and Yuting Zhu have won the 2024 Gary L. Lilien ISMS Practice Prize Award
awardsISMS Fellows
Marnik G. Dekimpe and Ganesh Iyer are the latest INFORMS Society for Marketing Science Fellows
awards