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Category: Marketing Research

Hist Mar Sci

The History of Marketing Science, Book edited by Russell S. Winer & Scott A. Neslin

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Paul Green Award

The Paul E. Green Award for best JMR article in 2023 has gone to Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen

journals

Mar Sci

Management Science, 70(4)

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Gil Churchill Award

Nominations are being accepted for the 2024 Gil Churchill Award for Lifetime Achievement in Marketing Research; Deadline 12 May 2024

awards