Archive

Category: Marketing Research

Weitz-Winer-O’Dell Award

Winners for the JMR articles that have made the most significant, long-term contribution to marketing

awards

May 4, 2024

QME 2024

Quantitative Marketing and Economics, Stanford University, 4-5 Oct 2024; Deadline 3 Jun

calls-conferences

May 2, 2024

Research Workshop

Courses in research methods, Flensburg, Germany, 25-30 Aug 2024

events

May 1, 2024

Modern Machine Learning Techniques

A 2 day seminar from instats, 2-3 May 2024

events

Apr 28, 2024

Hist Mar Sci

The History of Marketing Science, Book edited by Russell S. Winer & Scott A. Neslin

toc

Apr 27, 2024

Quant Mar Econ

Quantitative Marketing and Economics 22(2)

toc

Apr 27, 2024

Marketing Analytics

For Model-Free Insights and Policy Decisions in R, Workshop, 9-11 May 2024

revisits

Apr 27, 2024

Paul Green Award

The Paul E. Green Award for best JMR article in 2023 has gone to Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen

journals

Apr 24, 2024

Mar Sci

Management Science, 70(4)

toc

Apr 21, 2024

Pub Opinion Quart

Public Opinion Quarterly, 88(1)

toc

Apr 21, 2024