Archive

Category: Marketing Research

Mar Sci

Marketing Science, 43(5)

toc

Sep 22, 2024

Structural Equation Modeling

Structural Equation Modeling: A Multidisciplinary Journal, 31(5)

toc

Sep 22, 2024

Release Strategy for Serialized Content

An American Statistical Association Marketing Section webinar, 24 Sep 2024

revisits

Sep 22, 2024

Netnocon 2025

Marseille, France, 28-30 May 2025; Deadline 9 Dec

calls-conferences

Sep 19, 2024

Switching from SPSS to R

Free 2-hour workshop from Instats, 5 Nov 2024

events

Sep 14, 2024

J Mar Res

Journal of Marketing Research, 61(5)

toc

Sep 14, 2024

Org Behav Human Dec Processes

Organizational Behavior and Human Decision Processes, 184

toc

Sep 14, 2024

Qual Mar Res

Qualitative Market Research, 27(4)

toc

Sep 14, 2024

JMR Updates for Sep 2024

How I Wrote This, and a shout out to reviewers

journals

Sep 11, 2024

Parlin Award 2024

Venky Shankar and Monica Wood have been selected for the 2024 Charles Coolidge Parlin Marketing Research Award

awards

Sep 11, 2024