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Category: Interorganizational

J Bus Ind Mar

Journal of Business & Industrial Marketing, 36(12)

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The Dark Side of AI

The Dark Side of Artificial Intelligence for Industrial Marketing Management: Threats and Risks of AI Adoption, special issue of Industrial Marketing Management; Deadline 1 Nov 2022 Deadline for submission: November 1st, 2022

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ISBM B2B Research Webinar

Branding in B2B Firms (Kevin Lane Keller & Philip Kotler), and Business-to-Business (B2B) E-Commerce (Venkatesh Shankar), 19 Nov 2021

events

J Bus Ind Mar

Journal of Business & Industrial Marketing, 36(11)

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ISBM B2B Research Webinars

The Complexity of Trust in B2B Relationships (Lisa Scheer), Control and Coordination in B2B Networks (Stefan Wuyts and Christophe Van den Bulte), 22 Oct 2021

events

J Bus Ind Mar

Journal of Business & Industrial Marketing, 36(10)

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