Legal Issues and Interactive Advertising
Introduction
Legal and Regulatory Issues in Interactive Advertising, Special issue of Journal of Interactive Advertising, Edited by R. Michael Hoefges; Deadline 1 Sep 2009
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Call for Papers
Special Issue on Legal and Regulatory Issues in Interactive Advertising
The Journal of Interactive Advertising (http://jiad.org) announces a special issue on legal and regulatory issues in interactive advertising.
Evolving forms of interactive advertising and other forms of interactive commercial communication have raised numerous legal and regulatory issues. Some of these like regulation of deceptive advertising claims can involve the application of existing legal or regulatory standards in an interactive media environment. Others like consumer privacy concerns implicated by online profiling and behavioral marketing practices can involve new and innovative legal or regulatory considerations and responses. In addition, governmental regulation of interactive forms of commercial communication can raise unique commercial speech issues under the First Amendment that have yet to be addressed fully in the courts.
In this context, the Journal of Interactive Advertising welcomes submissions that explore important and relevant legal and regulatory issues in the context of interactive advertising and other forms of interactive commercial communication. Submissions should utilize traditional legal research or other appropriate methodology and be grounded in legal, constitutional or other appropriate theory.
Topics may include, but are not limited, legal or regulatory issues in interactive advertising related to
- Online consumer privacy protection
- Online profiling and behavioral marketing
- Online collection and use of personal data
- Online advertising networks
- Electronic security of health, financial and other personal data
- Regulation of unfairness and deception
- Legally required disclosures
- Product placement in video games and other interactive content
- Regulated advertising for prescription drugs and medical devices
- Unsolicited electronic commercial communications
- Self-regulatory processes and initiatives
- Globalization of Internet and other electronic communications
- First Amendment protection for commercial speech
SUBMISSION INFORMATION
Submitted manuscripts will be subject to a double-blind review process and must not have been published, accepted for publication or currently under consideration for publication elsewhere. Electronic submission to the special issue editor should be sent via email using a standard word-processor file format such as Word or WordPerfect, or using PDF format. All manuscripts should follow JIAD submission guidelines (http://jiad.org/submissions).
ABOUT JOURNAL OF INTERACTIVE ADVERTISING
The Journal of Interactive Advertising (JIAD) is an official online publication of the American Academy of Advertising. JIAD is a refereed journal designed to promote understanding of interactive advertising, marketing, and communication in a changing world. It is published twice a year, in March and September.
Important Dates
Submission deadline September 1, 2009 Acceptance/Rejection notification November 1, 2009 Notification of Second Review January 5, 2010 Final Drafts February 15, 2010
Editor for the Special Issue on Legal and Regulatory Issues in Interactive Advertising
R. Michael Hoefges, J.D., Ph.D.
University of North Carolina
CB Box #3365
Chapel Hill, NC 27599-3365
mhoefges@email.unc.edu