We are editing a research book "Driving Customer Appeal through the use of Emotional Branding", to be published by IGI Global, an international publisher of progressive academic research. We invite research papers for publication in our forthcoming book.

The contributors can visit

http://www.igi-global.com/publish/call-for-papers/call-details/2233

for more details regarding this publication and to submit their work. The authors can find detailed manuscript formatting and submission guidelines at

http://www.igi-global.com/publish/contributor-resources/before-you-write/.

Editors to the Volume: Dr Ruchi Garg, Dr Ritu Chikkara, Dr Tapan K Panda, Dr Aarti Kataria)