Journal of Advertising Author Interview

Introduction

with Joseph F. Hair and Barry J. Babin on the topic of covariance-based structural equation modeling

JA Author Interview with Dr. Joseph F. Hair and Dr. Barry J. Babin

For the readers interested in an article “Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations”, Journal of Advertising offers a Podcast interview with the authors, Dr. Joseph F. Hair and Dr. Barry J. Babin.

Please click here to download and listen: goo.gl/nLHTXW

We’d also like to offer you free access to Volume 46, Issue 1 on Methodology in Advertising Research, available until the end of August 2017. This themed issue includes a series of articles, including meta-analysis, qualitative research, methodological guidelines, experimental research, and data collection, among others.

We hope you will enjoy listening to this interview and reading these articles. Please share this opportunity with your scholarly community!

Shintaro Okazaki

Editor-in-Chief, Journal of Advertising
King’s College London

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