INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Author: Nanette Burns

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Journal of Advertising Research News

Five More Experts Added as AEs; Web Event Content Available

 Expanding the AE Team

The Journal of Advertising Research welcomes five new members to its Associate Editors team. These latest additions bring the team to 20, with more on the way. Learn more about JAR Associate Editors on the JAR Meet the Editors page:

https://www.journalofadvertisingresearch.com/content/meet-editors

The new members are:

Tae Hyun Baek is an Associate Professor in the Department of Media and Communication at Sungkyunkwan University in Seoul, Republic of Korea

Jonas Colliander, also promoted from the JAR ERB, is Associate Professor at the Center for Retailing and Department of Marketing and Strategy at Stockholm School of Economics

Nicole Hartnett, promoted from the JAR Editorial Review Board, is Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia

Veronica Thomas is Associate Professor of Marketing at Old Dominion University’s Strome College of Business

Yang F. (Feng) is an Advertising Associate Professor in Artificial Intelligence at the University of Florida College of Journalism and Communications.

JAR Web Event Content Available

If you missed the JAR June 21 Insights Studio, “Ad-Spend Cues, Deepfakes/A.I., Badass Endorsers and Influencer KPIs,” the content is now available on the JAR YouTube channel. Access recordings of the four presentations, plus the Q&A at

https://www.youtube.com/channel/UClx3Ut17-S8PAf6VtmgKM1g

Event Summary:

At this online event hosted by the ARF, authors from three different continents showcased their recently published work—including the JAR Best Paper 2022 on how advertising expenditures drive consumers’ perceptions of ad and brand quality. Also featured were studies on deepfakes and AI reshaping the advertising industry, the success of using product endorsers who are actors known for roles portraying despicable characters, and KPI patterns of social media influencers across several platforms. Talking points in the concluding Q&A spanned the future of AI in advertising and influencer marketing, machine-driven decisions for choosing endorsers, and factors (product- and economic-related) affecting consumer perceptions of quality in TV ads and engagement in user-generated content.

Speakers:

Kevin Lane Keller, E.B. Osborn Professor of Marketing at Dartmouth College Tuck School of Business
https://www.tuck.dartmouth.edu/faculty/faculty-directory/kevin-lane-keller

Kirk Plangger, Senior Associate Professor at King’s College London, King’s Business School
https://www.linkedin.com/in/kirkplangger/?originalSubdomain=uk

Jennifer Jeffrey, Associate Professor and Director of the School of Management, Economics and Mathematics at Western University, King’s University College in Ontario
https://www.linkedin.com/in/jen-jeffrey-57620910/

Matthew Thomson, Professor of Marketing at University of Massachusetts Amherst Isenberg School of Management
https://www.isenberg.umass.edu/people/matthew-thomson

Naser Pourazad, Lecturer in Marketing at the College of Business, Government and Law, Flinders University, Australia
https://www.linkedin.com/in/naser-pourazad-phd-64547726/

Q&A Moderator: Paul Donato, Chief Research Officer, the ARF
https://www.linkedin.com/in/paul-donato-19a8364/

Koushyar Rajavi, Assistant Professor at Georgia Institute of Technology’s Scheller College of Business
https://www.linkedin.com/in/koushyar-rajavi/

Donald R. Lehmann, George E. Warren Professor of Business at Columbia University Graduate School of Business
https://www8.gsb.columbia.edu/cbs-directory/detail/drl2

Lara Stocchi, Senior Lecturer in Marketing at the Ehrenberg-Bass Institute, UniSA Business, University of South Australia
https://people.unisa.edu.au/Lara.Stocchi