ARC: Connections: ELMAR: Posting

areas: direct: call

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Call for Papers
Integrated Marketing Communications Academic Roundtable
May 7-8, 2009 – DePaul University, Chicago

The Chicago Association of Direct Marketing Educational Foundation invites you to submit your work for consideration to be presented at the IMC Academic Roundtable at DePaul University, Chicago, IL on May 7-8, 2009. Submissions may be fully completed manuscripts, working papers, or abstracts of your work ideas. The purpose of the program is to share faculty ideas and experiences on integrated marketing communications education at the collegiate level. The submissions will be blind reviewed and the best papers will be chosen for presentation. At least one of the authors of the work must be present at the conference in order for the paper to be presented.

This conference is working in conjunction with the “in-development” International Journal of Integrated Marketing Communications. Completed papers accepted for the conference will be considered for publication in the IJIMC.

The IMC Academic Roundtable is a two-day conference. May 7 will be devoted to presenting and sharing ideas associated with the accepted papers as well as those of other faculty and marketing professionals. There will be dinner that evening featuring a prominent practitioner keynote speaker. May 8 is devoted to helping faculty gain educational materials by interacting with marketing practitioners in the IMC discipline. There will be presentations and panels to give faculty the latest information for their classes, and opportunities to network with speakers and fellow faculty.

This is a fine opportunity to share your works in progress and get feedback and ideas for related areas to pursue. The review board is interested in your work as it demonstrates how integrated marketing communications can be more accountable in reaching its goals. If you have thoughts on education and research in this area, we would invite you submit a paper for review.

The subject areas could include, but are not necessarily limited to:

• Advertising
• Customer media usage
• Customer Relationship Management
• Consumer driven marketing
• Data mining
• Direct marketing
• Event marketing
• Internet marketing
• Loyalty, frequency marketing
• Public relations
• Telemarketing
• Sales
• Sales promotion
• Word of mouth
• Teaching in any of these areas
• Case examples in any of these areas

INSTRUCTIONS FOR CONTRIBUTORS

 

1. Paper submissions may be from 1 page abstracts to up to 15 page manuscripts.
2. Cover page should provide title, author(s) and affiliations, and full contact information for the main author.
3. Following pages should not make reference to the authors or the organizational affiliation.

All submissions must be received by March 10, 2009. Submissions should be e-mailed to CADMEF Executive Director Juliet Hart at juliethart@sbcglobal.net. Hard copies will not be accepted. Notifications will be provided by April 1.

Please contact either Steve Kelly or Susan K. Jones, program chairs, with questions. We look forward to your submissions.

CADMEF Academic Update Program Chairs

Dr. J. Steven Kelly
DePaul University
312.362.8130
skelly@depaul.edu

Professor Susan K. Jones
Ferris State University
231.591.2468 or 616.458.0305
joness@ferris.edu

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