INTEREST CATEGORY: CONSUMER BEHAVIOR, INNOVATION AND TECH
POSTING TYPE: Calls: Journals

Author: James Ellis

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JACR issue on

Metaverse: Consumer Behavior and Well-Being

Issue Editors: Amitava Chattopadhyay and Haiyang Yang

The rise of metaverses will impact consumer behavior in fundamental ways, from how consumers make decisions and form brand relationships to how they experience a sense of self and well-being. As such, the consumer research community has started to explore metaverse related topics including consumer behavior in virtual reality (VR), augmented reality (AR), and mixed reality (MR). This JACR special issue aims to highlight the growing research trend and spark new investigations into the metaverse frontier.

Read the full call for papers here:

https://www.journals.uchicago.edu/journals/jacr/forthcoming-10.2

Editorial Timeline

• ACR Special Conference on Metaverse: 2023
• Initial manuscript submission: November 1, 2023 – January 1, 2024
• Deadline for submission of final manuscripts: December 15, 2024
• Publication: April 2025