INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Calls: Conferences

Posted by: Mohammad Nejad

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The Marketing Area at Fordham University’s Gabelli School of Business is sharing the Second Edition of the Marketing Careers Compass—a comprehensive resource of marketing careers capturing over 150+ marketing roles, organized into nine primary domains and two emerging areas. The second edition reflects over 10 months of in-depth research, synthesis of insights, and collaboration with industry experts.

Marketing is not a one-size-fits-all field. From data-driven marketing intelligence to creative design and storytelling, the opportunities within marketing are as varied as they are exciting. This guide is developed to support students in exploring career paths, inform industry experts seeking to stay ahead of emerging industry trends, and serve as a resource for marketing educators who advise students and design curricula.

The Compass dispels common misconceptions such as “marketing is just sales and advertising” or “one person can do it all,” highlighting the diverse and specialized roles and career paths.

Access the Resource:

• Website: Visit www.Fordham.edu/marketing-careers to explore the Compass.
• Request a hard copy: Click Here to request your free copy (available to the first 100 requests from faculty members at U.S. institutions).
• Read more: Click Here to read a student-authored article about the project.

The hope is that this resource inspires thoughtful exploration and meaningful conversations about marketing careers. If your school is interested in obtaining hard copies for your students, please contact Aida Lahood at alahood@fordham.edu.