Journal of Advertising Research
Introduction
To celebrate the new Web site JAR will be open access 18-31 Jan 2016
The Journal of Advertising Research (JAR) editors are pleased to announce the launch of the journal’s new website, powered by Highwire –
www.journalofadvertisingresearch.com
To celebrate the launch, for a two week period the site will be open access to allow readers and potential authors to explore the site.
The new website features:
- Current issue on Cross-Platform Advertising, plus more than 700 archive articles
- Latest research published ahead of print
- Curated collections of articles on key topics
- New citation and social sharing tools
- Enhanced discoverability on Google Scholar and other platforms
- Pay per article for non-subscribers
- iPad and iPhone app to come Q2 2016
The free access period runs from 18-31 January.
Warc is a leading information source for advertising and marketing practitioners and academics. The Journal of Advertising Research, published on behalf of the Advertising Research Foundation, has an Impact Factor of 2.56 and ranks 4 of 76 in Communications and 21 of 115 in Business (JCR, 2015).
Please do get in touch if you have any questions about the Journal or the new site
