Archive

Category: Marketing Strategy

Acad Man Rev

Academy of Management Review, 49(2)

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May 5, 2024

American Econ Rev

American Economic Review, 114(5)

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May 5, 2024

Journal of Marketing News, Apr 2024

Winners announced for the Sheth, Hunt/Maynard and Root awards from JM

journals

May 1, 2024

Doctoral Seminar on Marketing Strategy

MSI and the Marketing Strategy Consortium, Aug-Nov 2024; Deadline 15 Jun

events

May 1, 2024

Cal Man Rev

California Management Review, 66(3)

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Apr 27, 2024

J Strat Mar

Journal of Strategic Marketing, 32(3)

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Apr 27, 2024

Finding Wisdom Brand Tragedies

Finding Wisdom in Brand Tragedies, Book by Robert J. Thomas

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Apr 27, 2024

Don Lehmann Award

AMA Marketing Research SIG Don Lehmann Award for dissertation-based article; Deadline 20 Mar 2024

awards

Apr 24, 2024

Bus Horizons

Business Horizons, 67(3)

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Apr 21, 2024

J Man

Journal of Management, 50(5)

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Apr 21, 2024