Strategic Thinking Is a Muscle. Work It or Lose It.

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Course Overview
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Introduce Yourself!

Strategic Thinking Is a Muscle. Work It or Lose It. Introduce Yourself!

Now that you’ve met the instructors, we want to hear about you! Getting to know each other is important because when you really engage and create a community where you are learning together, you’ll get way more out of the experience than just watching the videos.

[Where/how to post]

In your post, include:

  • A little about yourself – where you live, what you do for work, any hobbies or interests you’d like to share
  • What you’re hoping to take away from this training
  • A photo of yourself (optional)

We encourage you to respond to at least one other participant to get conversations flowing and to let folks know that we’re reading what they write.

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Course Overview
Course Materials

Course Overview

In this online training session, you will learn about the building blocks of creating strategy and the resources needed to do it well. You’ll see the integral role of creativity in strategy and how insights lead to creative thinking that eventually results in better performing campaigns. Our goal is for you to leave as a better strategic thinker who is equipped with the tools to lead strategy development in your organization.

Objectives

  • Understand the steps for developing a marketing strategy.
  • Discern between facts and insights and how both contribute to strategy.
  • Recognize how to separate tactics from strategy – and how one leads to the other.
  • Understand that strategy cannot exist without creativity – and why.
  • Learn to conduct strategy sessions back at the office.