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Meet the Instructors

Meet Shane and Todd and learn about their background in strategic thinking, both from the agency and the client side of marketing.

Course Overview

In this online training session, you will learn about the building blocks of creating strategy and the resources needed to do it well. You’ll see the integral role of creativity in strategy and how insights lead to creative thinking that eventually results in better performing campaigns. Our goal is for you to leave as a better strategic thinker who is equipped with the tools to lead strategy development in your organization.

Objectives

  • Understand the steps for developing a marketing strategy.
  • Discern between facts and insights and how both contribute to strategy.
  • Recognize how to separate tactics from strategy – and how one leads to the other.
  • Understand that strategy cannot exist without creativity – and why.
  • Learn to conduct strategy sessions back at the office.