MR SIG – Gerard J. Tellis selected as the winner of the 2019 Gilbert A. Churchill Award

The Marketing Research SIG Award Committee has selected Gerard J. Tellis as the recipient of the 2019 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards and other notable contributions. A panel of past winners of the Churchill award and current and past editors/co-editors of the Journal of Marketing and Journal of Marketing Research selected the winner.

Professor Gerard J. Tellis is the Neely Chair of American Enterprise, Professor, and Director of USC Marshall Center for Global Innovation at the Marshall School of Business, University of Southern California. He has published numerous articles and received over 21,000 citations (via Google Scholar) and made important methodological contributions to the field of marketing research in the areas of synthetic control, latent Dirichlet allocation, functional analysis, and archival analysis. His research has been creative in showing the power of social media, market pioneering, incumbent’s curse, technological innovation, innovation of nations, and advertising effectiveness.

Tellis’ contribution to marketing research has been extensive, impactful, and widely recognized. Currently, Tellis serves on the editorial boards of several premier journals in Marketing, was an Associate Editor at Journal of Marketing Research and Marketing Science, and is a Fellow of the following academies: AMA, ISMS, ISBM, Sydney Sussex College.

Congratulations to Professor Tellis!

Professor Tellis will be recognized at the MR SIG reception and award ceremony during 2019 Summer AMA Conference in Chicago. MR SIG welcomes you to the reception.

Praveen K. Kopalle
Chair, MR SIG

Previous Churchill Award Winners

2018 – Steven M. Shugan, University of Florida
2017 – Vithala R. Rao, Cornell University
2016 – Pradeep Chintagunta, University of Chicago
2015 – J.B. Steenkamp, University of North Carolina
2014 – Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 – V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania

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