Brussels
2-6 December 2019
Deadline 2 October 2019

PROGRAMME COORDINATOR & FACULTY

• Luk Warlop, BI Norwegian Business School Programme Coordinator & Faculty
• Stefano Puntoni, Rotterdam School of Management, The Netherlands
• Simona Botti, London Business School, U.K.
• zlem Sand?kc?, University of Glasgow, UK

PROGRAMME OBJECTIVES

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.

Full information available here:

http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=1406

---