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Amity International Business School

Announces

CONNAISSANCE – 2007: A KNOWLEDGE SHARING CONVENTION

On 1st November 2007 at Amity International Business School, Noida

Research is the backbone of a good management Institutes. Mere theoretical knowledge is not enough to understand the concepts and theories of management. Real life examples in form of case studies and case-lets make the classroom sessions more interactive and interesting. Eminent scholars and academicians spend number of hours to conduct qualitative research to prepare interesting case-lets and case studies which makes the lectures more didactic

Amity International Business School, a pioneering institution in the field or research, consultancy and teaching is organising “CONNAISSANCE- 2007: A KNOWLEDGE SHARING CONVENTION”, on 1st November 2007. This event is a platform to share the quality research done by the faculty, management students and industry professionals.

We seize this opportunity to extend an invitation to you along with your colleagues and students to contribute case studies for the event. The guidelines for sending the case study and a suggestive list of topics are enclosed herewith for your kind perusal. We look forward to an active participation from your end, which would go a long way in making this event a mega success.

The last date for the submission of the case study along with the author’s Curriculum Vitae is 15th October 2007. You can confirm the participation by sending us the duly filled in form enclosed with the letter. In case you will not be able to attend the convention in person, you can send your unpublished case studies which can be considered for publication by Amity International Business School.

Kindly note that

Best Regards,

Dr. Gurinder Singh
Pro-Vice Chancellor, Amity University UP &
Director General, Amity International Business School

Amity International Business School

Announces

CONNAISSANCE – 2007: A KNOWLEDGE SHARING CONVENTION

On 1st November 2007 at Amity International Business School, Noida

Guidelines For Academicians / Management Professionals

• The event is open to faculty members from recognized institutes/ Universities and for management professionals from India and abroad.
• The case study should be original.
• Two copies of the case study, one soft copy and one hard copy, (not exceeding 3000 words, 1.5 spaced, Times New Roman font, 12 font size) along with one page abstract of the case study and the Author’s Curriculum Vitae should be sent at alka@abs.amity.edu
• The last date for the receipt of selected case study 15th October 2007.
• The verdict of the judges shall be final and no correspondence or appeals shall be entertained.
• The selected case study will be published.
• Boarding and lodging will be managed by the participants themselves. (A list of hotels will be provided for the convenience)

Guidelines for Students

• The event is open to all students from recognized institutes/ Universities
• The case study should be original.
• All entries should be sent through the head of the Institute concerned.
• Two copies of the case study, one soft copy and one hard copy, (not exceeding 3000 words, 1.5 spaced, Times New Roman font, 12 font size) along with one page abstract of the case study and the Author’s Curriculum Vitae should be sent at alka@abs.amity.edu
• The last date for the receipt of selected complete case study is 15th October 2007.
• The verdict of the judges shall be final and no correspondence or appeals shall be entertained.
• The selected case study will be published.
• Boarding and lodging to be managed by the participants themselves. (A list of hotels will be provided for the convenience)

CASE STUDY COMPETITION

The topics for the Case study Presentations are:

MARKETING:

• Strategic Marketing & Planning.
• Product Portfolio Management.
• Consumerization Vs Customization.
• Strategic Branding in Global Market Place.
• Market Logistics and its importance.
• Managing the Supply Chain
• Corporate Communication – Role in Marketing.
• Ethics & Social Responsibility in Marketing.
• Industrial Marketing
• Marketing across the Borders
• “Sensory Branding” – Importance in Marketing
• Customer Relationship Management (CRM)
• Service Marketing: Importance of Innovations

HUMAN RESOURCE ISSUES:

• HRM and the business environment
• Organizational HRM
• Strategic HRM
• People Management
• Industrial Relations & Legal HRM
• Employee Turnover & Attrition
• Training & Development

FINANCE ISSUES:

• Finance & Accounting
• International Finance & Trade
• Merger & Acquisitions
• Derivatives Market
• Banking & Insurance
• Mutual Funds
• Money Management
• Return on Marketing Investments
• Trends in Consumer Finance Industries

ECONOMIC ISSUES:

• Business & Management Development in Transitional Economies
• Business Law
• Economic Development Policies
• Foreign Direct Investment
• International Trade & Management
• WTO

CROSS CULTURAL ISSUES:

• Globalization & Culture
• Managing Cultural diversity & commitment
• Governance in Multiculturalism
• Customer Relationship Marketing across ethnic groups
• Brand Communication in culturally diverse groups
• Human Resource Management & Culture Diversity

INFORMATION MANAGEMENT ISSUES:

• Beyond MIS: Towards DSS, ESS & SIS
• Enhancing Value Chain by bridging Information Technology
• Cyber-laws & Cyber-legislations : Issues for Global Economy
• Role of Industry in bridging the Digital Divide in India
• E-Governance: Implementation & Strategies
• Information Life Cycle (ILC): Implications for Global Organizations
• Evolution in E-Commerce in the next decade
• Internet Overload: The need for a revamp in the global information super-highway.

GENERAL ISSUES:

• Current Issues in Business, Marketing & Management in Africa/Australia/Asia/Europe/Latin America/Middle East/North America/South Pacific
• Entrepreneurship & Small Business Development
• Environment Management & Marketing
• Health care Management
• Tourism & Hospitality Management
• Agri-Marketing
• NGO Marketing

Selected case studies will be Compiled and Published by Amity International Business School

Last date for Submission of Case study: 15th October 2007

In case of any query, kindly contact

Ms. Alka
9958435708
alka@abs.amity.edu

CONNAISSANCE-2007: A KNOWLEDGE SHARING CONVENTION

Response Form

Name:

Designation:

Institute’s Name:

Institute’s Address:

Phone no.:

Fax no.:

Email:

Website:

Enclosed please find a cheque/DD No… …… … … ……… dated … … … … … …

for Rs ……………………………………… in favour of “ Amity Business School – PGDIB Department” payable at Noida towards Participation Fee. *

Participation fee:

Registration Fee (per delegate):

Academician / Professionals from the corporate from Abroad 100 Pounds

Academician / Professionals from the corporate from India Rs. 1,000

Student Rs. 500

Kindly send the duly filled in response form to:

Ms. Alka
Assistant Professor
Amity International Business School
Sector 44, Noida – 201303, (India)
Ph: 0120 – 2431446
Mobile: 9958435708
Fax: 0120 – 2431855
Email: alka@abs.amity.edu

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