AMA Digital Marketing Bootcamp – New York

Networking with Instructors (optional)

Kickstart your experience by meeting up with your instructors and fellow attendees at the Library Bar in the Sheraton New York Times Square lobby.

Library Bar in the Sheraton New York Times Square
811 Seventh Avenue
New York, NY 10019, US

Registration and Breakfast

Opening Session

Get ready to be inspired and empowered as we delve into the future of digital marketing. This session will explore the recently released AMA Marketing Skills Framework, a roadmap of essential competencies for marketers in the digital age. As a blueprint for the skills and knowledge needed to stay relevant in our evolving industry, the AMA Marketing Skills Framework serves as the basis for this training’s content. This opening session will ignite a spark of self-reflection and strategic thinking about your professional journey. Prepare yourself to be challenged to set ambitious goals, align your skills with your passions, and plot a path to becoming the next-generation digital marketer and your dream marketing role.

Foundation Workshop

Digital Domination: Craft a Winning Strategy for Digital Marketing Success

As the marketing world evolves rapidly, staying ahead of the curve and maximizing your brand’s online presence is crucial. This cutting-edge workshop is designed to empower you with the knowledge necessary to create and implement a winning digital marketing strategy to drive results and elevate your business.

• Learn how to identify your target audience’s top wants and needs
• Develop invaluable personas that open up possibilities for impactful content
• Dive into the world of storytelling and uncover powerful techniques to make your content shine
• Elevate your video marketing by humanizing your brand while delivering value to your target audiences

Sprint Session

Craft Stories that Resonate & Drive Target Market Engagement

In a series of sprints, speed sharing and collaboration with fellow attendees, you will:

• Develop campaigns and content that your target markets will find great value in
• Create “lo-fi” video campaigns differentiating your brand from your competitors
• Determine what’s keeping your target markets up at night

Lunch

Foundation Workshop

SEO Strategies & Techniques for Outranking Your Competitors On Google

A best-in-class digital strategy is not complete without a strategic SEO competitive analysis. Understanding how to increase visibility and regain market share is critical to a comprehensive, up-to-date and high-performing SEO strategy.

This session will help you gain an understanding to:

• Develop a more competitive strategy and identify where to prioritize your efforts 
• Align your SEO strategy with your company’s goals and overall marketing plan
• Keep up with ever-evolving search trends and the latest algorithm changes 
• Level up your skills and become more powerful in your role as a digital marketer and problem solver

Sprint Session

Perform a Competitive SERPS Analysis

In a series of sprints, speed sharing and collaboration with fellow attendees, you will:

• Analyze top-performing competitors and ensure your strategy addresses how to outrank and outseat them
• Ensure your digital strategy is well-rounded and informed by an up-to-date analysis 
• Gain a next-level understanding of what is working in Search today and apply them to your organization 

Private Guided Tour at The Museum of Modern Art (MoMA)

Experience New York while networking with your peers during this exclusive tour of the 1880s-1940s Collection at The Museum of Modern Art (MoMA).

Each presentation in this collection explores an individual topic. A room may be devoted to an artist, a specific medium or discipline, a particular place in a moment in time, or a shared creative idea. An ongoing program of frequent reinstallation will feature a wide range of artworks in new combinations—a reminder that countless ideas and histories can be explored through the Museum’s dynamic collection.

Breakfast

Foundation Workshop

AI-Powered Digital Marketing Toolbox: Innovative Tools & Technologies to Supercharge Your Marketing Strategy

Level up your digital marketing skills with the latest AI-powered tools and technologies! You will explore a range of innovative solutions designed to supercharge your marketing game and drive results. Learn how to do content creation, SEO optimization and data analytics better, smarter, and faster with the help of AI.

• Hands-on experience with powerful AI tools to automate and streamline your digital marketing processes
• Learn techniques to create attention-grabbing prompts that encourage meaningful interactions
• Explore ways to maintain a natural and engaging conversation flow between users

Sprint Session

Master the Art of Writing Effective AI Prompts

In a series of sprints, speed sharing and collaboration with fellow attendees, you will:

• Master the art of writing concise and clear prompts for optimal understanding
• Create SEO-optimized content better, smarter and faster than your competitors
• Understand how to analyze and learn from AI responses to increase efficiency and output 

Lunch

Individual Working Session and Q&A