Executing Smarter Marketing: Tools That Drive Speed, Alignment, and Reach

Free webinar brought to you by Wrike, Canto, and Quantcast.

12:00 pm - 12:30 pm

Trust. Then Transform: Leading Marketing Through the AI Shift

The AI revolution isn’t waiting for anyone to feel ready. The marketing leaders making strides today aren’t necessarily those with the flashiest tools, they’re the ones who’ve built trust in the process before asking their teams, clients, or stakeholders to embrace change. This webinar cuts through the AI hype to focus on the human side of adoption. Discover the behaviors that inspire confidence, the mindset shifts that foster adaptability, and the practical steps that transform urgency into momentum, not anxiety.

What You’ll Learn:

  1. Build Trust Before Adoption: Master behaviors that instill confidence in AI, ensuring tools are used, workflows evolve, and investments yield measurable results.
  2. Foster an Adaptive Mindset: Shift your team from hesitation to curiosity, embracing AI as a momentum builder rather than a disruption.
  3. Take Action with Clarity: Assess your organization’s AI maturity and leave with a clear, actionable plan to move forward before the window for preparation closes.

Greg Booone

CEO, Walk West

12:30 pm - 12:50 pm

Marketing at the Speed of AI: Plan, Create, Execute in Wrike

Marketing moves fast. Your work management should too.

In this session, see how modern marketing teams use Wrike to turn messy campaign planning into streamlined, AI-powered execution. Watch AI Agents eliminate busywork, generate instant summaries, and keep projects moving. See how Wrike Whiteboard transforms campaign ideas into visual plans that connect directly to real work.

From intake to launch, you’ll learn how to align teams, cut status noise, and run complex, multi-channel campaigns without the chaos.

Key Takeaways:
1. Accelerate execution with AI: use AI Agents to automate work, remove busywork, and surface insights faster

2. Turn plans into action visually: map campaigns in Wrike Whiteboard and connect ideas directly to executable work

3. Run campaigns with total alignment: manage multi-channel work, stakeholders, timelines, and performance in one place

Liv Gartz

Lead Solutions Consultant, Wrike

12:50 pm - 1:10 pm

Digital Asset Management: From Content Chaos to Content Intelligence with Canto

Canto’s digital asset management platform is the AI-powered hub for your team’s digital content, seamlessly uniting organization, collaboration, and distribution in one solution. Digital asset management technology is a system that stores, organizes, searches, manages, and distributes your brand’s digital assets — all in one place. By connecting the marketing stack, a DAM system unifies marketing, content, creative, video, and sales teams to accelerate content delivery and streamline workflows.

Today, join Sr Growth Marketing Manager, Ariana Keil, and Account Executive Cameron Lyall, as they walk you through a demo of Canto’s AI-powered DAM platform and reveal how it works to maximize content value, accelerate content to market, and maintain brand consistency at scale.

You’ll see how Canto:

  • Streamlines content organization, helping you quickly find the right digital assets for your campaigns in seconds
  • Manage your brand and content seamlessly from one platform, keeping everyone aligned in creating on-brand, high-quality content at scale
  • Expand your content’s reach, track impact, identify gaps, and optimize your content strategy for maximum effectiveness

Ariana Keil

Senior Growth Marketing Manager, Canto

Cameron Lyall

Account Executive, Canto

1:10 pm - 1:30 pm

The Future is Autonomous: Mastering Omnichannel Advertising with AI-Powered Programmatic

The era of manual, fragmented campaign management is over. To stay competitive, marketers must move beyond basic automation towards truly autonomous advertising. Join us for a deep dive into the Quantcast Ad Platform to see how we simplify the complexities of modern digital advertising.


In this session, Nick O’Grady, Head of Customer Success, will demonstrate how to deliver high-performance, omnichannel campaigns that leverage the power of predictive AI to optimize in real-time.

You’ll learn about Quantcast’s:

● Q AI Suite: Make every ad dollar work harder with an AI Suite built to automate the heavy lifting, demystify optimization, and unlock the insights that move the needle.
● Real-Time Intelligence: Find out how our proprietary machine learning engine turns real-time data from 100M+ online destinations into actionable intelligence.
● Simplicity at Scale: Why “sophisticated” doesn’t have to mean “complicated.” We’ll show you how easy it is to implement and use our ad platform, so you can launch better campaigns faster.

Step into the future of advertising and find out how autonomous advertising can free you from the manual grind, so you can focus on what matters most: your strategy and growth.

Nick O'Grady

Head of Customer Success, Quantcast

 
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