Using AI to Transform Your Marketing Automation
Online | 2 Hours
Event Agenda
- Current Marketing Tech Stack Landscape
- What is the impact that artificial intelligence will have on the work that you do?
- Automation & AI
- What can be automated (and what shouldn’t)
- AI & Automation Use Cases
- AI Literacy
- Tool Selection Criteria
- Guidelines for Success
- Implementation Tips & Tricks
- What can you expect as you get better at using these tools and as the tools improve?
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This training is designed for marketing professionals and team leads who want to leverage AI in their workflow. It’s especially useful for:
- Marketing Operations Manager / Director
- Marketing Automation Specialist
- Demand Generation Manager
- CRM Manager / Administrator
- Digital Marketing Manager
- Growth Marketing Manager
- Head of Marketing Technology / Martech Lead
- Campaign Manager
- VP of Marketing (in mid-sized organizations)
To get the most from this workshop, we recommend you have:
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- Familiarity with basic marketing workflows (creating campaigns, managing audiences, analyzing performance, working within a martech stack).
- Access to AI tools like ChatGPT, Google Gemini or Microsoft Copilot, and a working knowledge of their basic use. (For reference, we’ll focus on ChatGPT as it’s the most ubiquitous.) Access to Paid plans is not required, but participants may find it more beneficial to have access to Plus.
- An insatiable curiosity and readiness to challenge old habits!
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.