Turn Brand Authenticity Into Marketing Performance
Online | 2 Hours
May 14, 2026: 10:00am-12:00pm (Central Time)
Welcome & Framing the Conversation
- Why purpose matters now more than ever
- The difference between authentic purpose and performative marketing
Defining Purpose
- What purpose really means in a marketing context
- Clarifying your brand’s “why” and values
From Purpose to Strategy
- How purpose informs messaging, content, and campaigns
- Real-world examples of brands activating purpose effectively
Interactive Exercises
- Guided worksheets to help
- Participants assess their current marketing alignment
- Define or refine purpose statement
- Draft content framework
Activating Purpose Across Channels
- Content, storytelling, community, and customer experience
- What to do (and what to avoid)
Turning Insight Into Action
- Building a practical, realistic action plan
- Measuring impact beyond vanity metrics
Who Should Attend?
- Marketing Managers, Directors, and VPs
- Brand Managers and Brand Strategists
- Content Strategists and Content Marketers
- Communications and Digital Marketing Professionals
- Nonprofit and Social Impact Marketing Leaders
Experience level:
- 5+ years of professional marketing experience
- Ideal for mid-level to senior-level marketers responsible for strategy, messaging, and brand direction
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.