The New Go-To-Market Playbook for Marketers
Online | 2 Hours
June 11, 2026 | 10:00am-12:00pm (Central Time Zone)
Module 1: Defining the Market Opportunity
Strategy First
- Why go-to-market starts before the launch
- Connecting business objectives to market strategy
- Identifying priority audiences and buying contexts
- Clarifying the problem you are solving
Module 2: Positioning for Competitive Advantage
Strategy → Message
- Turning insight into differentiation
- Building positioning that guides execution
- Connecting value proposition to customer outcomes
- Ensuring consistency across B2B and B2C journeys
Module 3: Designing the Go-To-Market Plan
Strategy → Action
- Core components of an effective GTM plan
- Launch and growth motions
- Channel orchestration and lifecycle thinking
- Prioritizing when resources are constrained
Module 4: Leading Execution Across Teams
Strategy → Organizational Impact
- The marketer as strategic orchestrator
- Aligning product, sales, leadership, and marketing
- Defining success metrics that matter
- Sustaining momentum after launch
Who Should Attend?
Job Functions
- Product Marketing
- Brand Marketing
- Growth Marketing
- Demand Generation
- Marketing Managers & Directors
Experience Level
- Mid-career to senior marketers (5–15+ years)
- Emerging marketing leaders transitioning into strategic ownership roles
- Marketers asked to lead launches or cross-functional initiatives
Applicable Across
- B2B organizations
- B2C brands
- SaaS, services, healthcare, technology, retail, and consumer companies
Pre-requisites
Participants should:
- Have basic familiarity with marketing strategy or campaign execution.
- Understand general marketing concepts such as audiences, messaging, and channels.
This session will not focus on:
- Channel-specific tactics (SEO, paid media, social execution)
- Marketing automation setup
- Technical product management methodologies
The focus is strategic go-to-market leadership and execution frameworks.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months