The Marketing Metric Survival Guide (No Statistics Required)
Understand which metrics actually matter to your leadership, how to present results in plain language, and how to answer "what did marketing contribute?" with confidence. (Online | 2 Hours)
September 15, 2026 | 10:00AM-12:00PM CT
Why smart marketers fear the numbers
- The promotion trap: trained in creative and strategy, graded on data
- Reframe: analytics is a communication skill, not a math skill
Activity vs. outcomes: the one distinction that changes everything
- What marketing did vs. what marketing caused
- Why leadership tunes out activity reports
- Quick exercise: attendees sort sample metrics into the two buckets
Vanity metrics: numbers that lie politely
- The classic offenders — impressions, followers, raw traffic — and when they do/don’t matter
- How to spot a flattering dashboard
- Real-world examples of metrics that grew while the business shrank
Building your short list: the 5–7 metrics that matter for your business
- Matching metrics to what leadership actually cares about (revenue, customers, retention, cost)
- Differences by business type: B2B vs. B2C, long vs. short sales cycles
- Worksheet: attendees draft their own short list during the session
Telling the story: from data point to budget meeting
- The translation skill: “CTR up 2.3%” → “we acquired customers at a third of our usual cost”
- The one-page report template (provided as takeaway)
- Handling mixed results honestly without losing credibility
Q&A and commitments
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
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- Marketing managers and directors with 5 or more years of experience who now own reporting responsibilities they were never formally trained for
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- Generalist marketers who built their careers in creative, brand, content, or communications and are expected to present performance data to leadership
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- Team leads navigating budget conversations who need to explain what marketing contributed in language that resonates with senior stakeholders and finance
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- No analytics background required. Attendees should have 3+ years of marketing experience and some responsibility for reporting on marketing performance.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.