The Marketer’s Guide to AI Literacy and Strategy
Gain the AI literacy to evaluate outputs, prompt responsibly, and turn scattered experiments into measurable progress. (Online | 2 hours)
October 20, 2026 (10:00am - 12:00pm Central Time)
- AI literacy foundations: Key terms in plain language, how LLMs are made, what they can and cannot do.
- Thinking critically: Evaluating AI claims and outputs, ethics, bias, and data privacy.
- The 5 C’s of Human Intelligence, the Human-First Flywheel, and the 5 C’s of Responsible Prompting.
- AI in action: marketing use cases. Real success stories from enterprise teams to small business owners, and which use cases deliver the fastest wins.
- The AI for ROI Framework: The 3 phases (Align, Integrate, Scale) and why strategy comes before tools.
- Jumpstart your action plan: Guided worksheet activity: map a current manual process, define what a win looks like in 30 days, and commit to one first step this week.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing managers, directors, specialists, coordinators, and consultants who are curious about AI or early in their adoption journey.
- Solo marketers and small teams (1 to 5 people) wearing many hats, including those in higher education and nonprofit settings with limited budgets.
- Roughly 2 to 15 years of marketing experience; no technical background required.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.