Summer Enrollment Marketing Strategies for Higher Education
Online | 2 Hours
June 23, 2026 | 10:00AM - 12:00PM (Central Time)
- Understand why late June requires two distinct communication strategies running at the same time, and what breaks down when institutions treat them as one
- Move beyond traditional funnel thinking with a practical framework that accounts for how deposited students and future prospects think, feel, and respond differently
- Get clear on the cognitive factors that affect both audiences: how to sequence messages, reduce friction, and meet each group where they actually are
- Identify the emotional drivers that move each audience forward, including confidence, belonging, trust, and momentum, and learn how to design for them intentionally
- See how your full channel mix, including email, web, text, social, and orientation communications, either supports or undermines a coherent enrollment experience
- Walk away with a practical review framework you can apply directly to your own late-June communications to sharpen audience distinction and strengthen momentum for both classes
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This session is designed for higher education marketing and enrollment professionals who are responsible for student communications, recruitment strategy, and enrollment campaign planning. Ideal attendees include titles such as Vice President or Assistant/Associate Vice President for Enrollment Management, Director of Admissions, Director of Enrollment Marketing, Director of Marketing and Communications, CRM or Communications Strategist, Digital Marketing Manager, Content Strategist, Admissions Communications Manager, etc.
Best suited for professionals with a working knowledge of the enrollment cycle and responsibility for campaign strategy, student communications, digital content, visit promotion, admissions marketing, or summer melt communications. It is likely to be most valuable for early-career to senior-level practitioners who are actively planning, reviewing, or optimizing communications across multiple stages of the student journey.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.