Strengthening Customer Data Quality with Context and Ethical Usage
Learn to judge whether a use of customer data will feel helpful or invasive, so personalization decisions hold up to both the business case and the customer's expectations. (Online | 2 Hours)
November 12, 2026 (10:00am - 12:00pm Central Time)
The Data Trap
Understand behavioral signals for customer needs, motivations, and intent.
Just Because We Can, Should We?
We’ll introduce Relationship Context Legitimacy and explore why the fine print does not always make data use feel legitimate.
Relevance or Surveillance?
We’ll examine real-world examples of data use and consider how the same tactic can feel helpful in one context and invasive in another.
What the Data Doesn’t Tell You
We’ll explore what behavioral data can tell us, what it cannot, and when customer context needs to fill in the gaps.
Putting Relationship Context Legitimacy Into Practice
We’ll apply it to marketing and CX scenarios and consider whether a proposed use of data is appropriate, expected, and likely to strengthen or weaken the customer relationship.
Beyond “Can We?”
The training closes with questions participants can use to move from simply asking “Can we use this data?” to “Should we, and what will it mean for the relationship?”
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing managers, directors, specialists, coordinators, and consultants who are curious about AI or early in their adoption journey.
- Solo marketers and small teams (1 to 5 people) wearing many hats, including those in higher education and nonprofit settings with limited budgets.
- Roughly 2 to 15 years of marketing experience; no technical background required.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.