Smarter Social Listening: Customer Insights that Drive Business Decisions
Go beyond social media basics. This session introduces a simple structure for listening across conversations, so you catch the buying signals that never tag you directly, and apply those to tangible business decisions. (Online | 2 Hours|
October 8, 2026 | 10:00am - 12:00pm Central Time
Key topics covered:
- How to structure listening around a repeatable framework (Brand, Industry, Competitor) instead of just tracking @mentions
- How to find and interpret “dark mentions,” conversations about a brand, product, or category that don’t tag the brand directly (aka things people are saying ABOUT the brand but not TO the brand)
- How to design listening queries and tagging systems that surface useful insight instead of just volume
- How to prioritize findings by business impact rather than frequency alone
- How to package insight into language that lands with non-marketing stakeholders (product, ops, leadership, compliance)
What’s Included?
- 2 hours of live instruction and hands-on activities starting at 10:00 a.m. Central Time
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing managers and directors responsible for brand strategy, content, or customer insights.
- Social media managers and community managers who are sitting on data but haven’t operationalized it into a listening program
- Social listening professionals and data analysts looking to sharpen how they categorize and act on findings
- Voice of Customer practitioners who use social listening as an input into broader VoC strategy
- CX and customer care leaders who want to connect social conversation to broader business decisions
- Recommended 3+ years of professional marketing, CX, or data/insights experience
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.