Secrets of Stakeholder Management

Online | 2 Hours

  • Understanding Stakeholder Challenges 
    • Introduction to the idea that stakeholders don’t know what they need, why that is, and why it’s important to solve
    • Discuss the role of cognitive biases and subconscious responses in workplace communication and collaboration
  • Creating the Story 
    • User experience mindset with some curiosity and skepticism about everything begins to solve it
    • Differentiating Wants vs Requests
  • Asking Effective Questions
    • What makes a good question
    • The Socratic Method
    • How to get clarity and on the same page
  • Additional Communication techniques and considerations
  • Driving Action and Staying on the Same Page
    • How do you continue the conversation and story to stay on the same page
    • How to circle back and start off if you/your stakeholders get off track

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

  • Any marketing professional that gets stuck endlessly iterating projects trying to make their boss/client happy and can’t seem to get around that reality.

Can’t Attend Live But Want The Information?

We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.

 
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